Based on the execution of detailed competitive market and product analysis covering UX design innovations in the music technology sector, created a strategic UX innovation framework for addressing dramatic increases in competition brought about by a new major entrant to the online music technology space. Proposed to top management realignment of strategic thinking related to experience optimization of core products and services. Proposed robust user-centered development methodology for increasing competitiveness on a global scale. Conducted extensive competitive UX analysis of 32 MP3 players benchmarked against new entrant to the market. Produced a robust cognitive model of UX performance impact on purchase decisions covering player/online music service combinations. Accurately predicted the demise of MP3 player market based on UX performance of new entrant.