Sony

Complex Total User Experience Optimization (TUXO) Analysis of Portal Music Devices and Online Music Acquisition Systems

Based on the execution of detailed competitive market and product analysis covering UX design innovations in the music technology sector, created a strategic UX innovation framework for addressing dramatic increases in competition brought about by a new major entrant to the online music technology space. Proposed to top management realignment of strategic thinking related to experience optimization of core products and services. Proposed robust user-centered development methodology for increasing competitiveness on a global scale. Conducted extensive competitive UX analysis of 32 MP3 players benchmarked against new entrant to the market. Produced a robust cognitive model of UX performance impact on purchase decisions covering player/online music service combinations. Accurately predicted the demise of MP3 player market based on UX performance of new entrant.