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Articles tagged User experience design Flip Video Camera

Why Cisco flipped over the Flip Video Cam (and paid $590 million for a small dose of simplicity)

What is simplicity worth; to Cisco Systems apparently quite a lot.  One can visualize the PowerPoint deck from Cisco’s investment banking group showing how acquisition of Pure Digital Media (maker of the Flip Video Camera) would: A) be a potentially decent financial investment and B) would imbue Cisco, a company whose products are arguably among … Continue reading Why Cisco flipped over the Flip Video Cam (and paid $590 million for a small dose of simplicity)