Should McKinsey Design Retract Its “Business Value of Design” Report and Related MDI Index?
By Charles L. Mauro CHFP and Paul W. Thurman DBA, MS Two weeks ago my research partner, Paul Thurman, and I published an analysis of the McKinsey Design “Business Value of Design” (BVD) report and MDI Index. That analysis articulated the numerous research problems with the report and put forward the opinion that its findings … Continue reading Should McKinsey Design Retract Its “Business Value of Design” Report and Related MDI Index?