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Theory, Analysis and Reviews on UX User Experience Research and Design

Articles tagged Design Patent

DESIGN As A Corporate Asset Is About To Become Essentially Worthless. Yes, Lawyers Are Involved.

Designers ply their craft improving the aesthetic appeal and, to some extent, the functional performance of all manner of products ranging from automobiles to handbags to entire cities. Design is big business, with several million designers working worldwide in a staggering number of industry verticals. The impact that DESIGN has on business performance has been … Continue reading DESIGN As A Corporate Asset Is About To Become Essentially Worthless. Yes, Lawyers Are Involved.

Mauro Usability Science Introduces First Neuroscience-Based Empirical Ordinary Observer Testing Methodology at IPO Annual Meeting

Mauro Usability Science (MUS) has developed and scientifically validated a system of advanced neuroscience-based consumer testing methodologies for applying the Ordinary Observer Test (OOT) in design patent infringement cases. Founder and President of MUS, Charles Mauro CHFP, recently introduced the system at the Intellectual Property Owners Association (IPO) Annual Meeting in Washington, D.C. on September 26, 2019. To … Continue reading Mauro Usability Science Introduces First Neuroscience-Based Empirical Ordinary Observer Testing Methodology at IPO Annual Meeting

Apple v. Samsung Update

Back to Square One The landmark Apple v. Samsung matter is far from over. It is a story both tragic and hopeful. Here is my summary of the case as it currently stands on appeal before Judge Koh in California. Involvement of The Professional Design Community and Related Amicus Brief Some of you may have signed the Supreme Court amicus … Continue reading Apple v. Samsung Update