PulseUX Blog test

Articles tagged Design Patent

DESIGN As A Corporate Asset Is About To Become Essentially Worthless. Yes, Lawyers Are Involved.

Designers ply their craft improving the aesthetic appeal and, to some extent, the functional performance of all manner of products ranging from automobiles to handbags to entire cities. Design is big business, with several million designers working worldwide in a staggering number of industry verticals. The impact that DESIGN has on business performance has been … Continue reading DESIGN As A Corporate Asset Is About To Become Essentially Worthless. Yes, Lawyers Are Involved.

Mauro Usability Science Introduces First Neuroscience-Based Empirical Ordinary Observer Testing Methodology at IPO Annual Meeting

Mauro Usability Science (MUS) has developed and scientifically validated a system of advanced neuroscience-based consumer testing methodologies for applying the Ordinary Observer Test (OOT) in design patent infringement cases. Founder and President of MUS, Charles Mauro CHFP, recently introduced the system at the Intellectual Property Owners Association (IPO) Annual Meeting in Washington, D.C. on September 26, 2019. To … Continue reading Mauro Usability Science Introduces First Neuroscience-Based Empirical Ordinary Observer Testing Methodology at IPO Annual Meeting

October 2018 Panels and Speeches by Charles L. Mauro

  Charles L. Mauro CHFP Delivers Keynote Speech at HFES International Annual Meeting 2018 in Philadelphia. Charles L. Mauro CHFP was the invited keynote speaker at the recent Human Factors and Ergonomics Society (HFES) International Annual Meeting held in Philadelphia, PA on October 2nd, 2018. The speech titled: “Human factors engineering innovations in the age of … Continue reading October 2018 Panels and Speeches by Charles L. Mauro

Apple v. Samsung Update

Back to Square One The landmark Apple v. Samsung matter is far from over. It is a story both tragic and hopeful. Here is my summary of the case as it currently stands on appeal before Judge Koh in California. Involvement of The Professional Design Community and Related Amicus Brief Some of you may have signed the Supreme Court amicus … Continue reading Apple v. Samsung Update

Critical Analysis of Maeda Design in Tech Report 2017

Totally missed the single most important design trend of 2016–17, misstated reasons for the expansion of design in tech and provided nothing more than vanity design theory in support of opinions!