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Articles tagged Charles L Mauro

Feature Article – Down to a Science: Charles Mauro’s Expertise in Neuroscience-Based Design Research Dates Back to His ArtCenter Education

An exceptional piece was just published in the ArtCenter DOT Magazine exploring the professional journey of Charles L. Mauro CHFP, our founder and president, from ArtCenter College of Design to the development of award-winning solutions for world-class clients utilizing advanced neuroscience-based methodologies. Mauro’s experience in Russia led him to fulfilling a lifelong vision: starting a … Continue reading Feature Article – Down to a Science: Charles Mauro’s Expertise in Neuroscience-Based Design Research Dates Back to His ArtCenter Education

Why Professional Usability Testing Matters

How Do Development Teams Produce World-Class Products? For consumer-facing hardware or software to have high levels of usability and UX quality, they must undergo rigorous professional usability testing before design freeze. Such professional testing must make use of a wide range of mockups, simulations, and functional prototypes. It turns out that such testing is a fundamental … Continue reading Why Professional Usability Testing Matters

How 4 Simple Usability Heuristics Could Have Saved SNAP Glasses

Wall Street And Hardware SNAP is the quintessential example of spinning gold from code. This is not to take away from SNAP’s apparent success as a virtual social media platform and possible business performance. Although the quarterly reports are, in real cash flow terms, terrifyingly low for such a staggering market cap, and marketers are not flocking to … Continue reading How 4 Simple Usability Heuristics Could Have Saved SNAP Glasses

Why SNAP Spectacles Failed: A Detailed Professional Usability Heuristics Analysis

Spinning gold from code This is an object lesson in why hardware design is exceedingly difficult for software businesses. It is always an interesting exercise to watch a software-based and cloud-delivered business, even a very clever one with a massive user base and a seemingly successful business model, attempt hardware design. There is a certain arrogance … Continue reading Why SNAP Spectacles Failed: A Detailed Professional Usability Heuristics Analysis

Amicus Briefs Filed in Opposition to Samsung/Lemley Positions for the Recent Apple v. Samsung Matter

The following links provide access to two of the major opposition amicus briefs filed on 8/4/2014 in the Apple v. Samsung matter. These briefs represent the combined support of 54 Distinguished Design Professionals and 26 Distinguished Design Educators. These two amicus briefs are in opposition to the Samsung/Lemley position calling for massive changes to the … Continue reading Amicus Briefs Filed in Opposition to Samsung/Lemley Positions for the Recent Apple v. Samsung Matter