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Articles tagged Business

Should McKinsey Design Retract Its “Business Value of Design” Report and Related MDI Index?

By Charles L. Mauro CHFP and Paul W. Thurman DBA, MS Two weeks ago my research partner, Paul Thurman, and I published an analysis of the McKinsey Design “Business Value of Design” (BVD) report and MDI Index. That analysis articulated the numerous research problems with the report and put forward the opinion that its findings … Continue reading Should McKinsey Design Retract Its “Business Value of Design” Report and Related MDI Index?

Critical Analysis: Why McKinsey’s “The Business Value of Design” Report Ultimately Misstates the Value of UX Design and Design Overall

By Charles L. Mauro CHFP and Paul W. Thurman DBA, MS Recently, there has been an ongoing fascination with McKinsey’s acquisition of design agencies and how the renowned management-consulting firm would turn a profit from such investments. One would expect such an integration of high design and management consulting by a world-class firm like McKinsey … Continue reading Critical Analysis: Why McKinsey’s “The Business Value of Design” Report Ultimately Misstates the Value of UX Design and Design Overall