Measuring Your User Experience (UX): 12 methods for ensuring user acceptance and business success
Data and More Data
Everywhere we turn in the development of technology-based business models the world is focusing on data. Big Data, Structured Data, Unstructured Data, Fast data, Slow data, even Data about Data. This transformation to a research and data-driven decision-making process started with web analytics and has now migrated to the design and development of all manner of user experiences for high-technology products and services.
It is more common than most development executives wish to admit that large, complex, product design and web development projects are often undertaken with minimal professional user experience UX testing during development. This approach, while prevalent in the past, is changing rapidly as more advanced forms of user testing are finding a place in complex product design and web development efforts. The risk has simply become to great for pushing into production UX solutions without objective and professionally structured user testing much earlier in the development process.
The Real Data
Unfortunately there is a great deal of misinformation about how to objectively test and optimize a given user experience with a specific focus on improving business performance. More important is the need for development teams to understand the pallet of tools available for such testing in a way that goes beyond the usual sales demo provided by UX testing vendors and services. As an aid to clients and development teams PulseUX and Charles L Mauro CHFP has teamed with another UX testing expert, Rob Tannen Ph.D in the creation of the following tightly crafted review of the 12 most important testing methods for both product design and web/screen based user experiences. In the following video we summarize each of 12 relevant testing methodology and also identify the limitations and benefits in a way that adds depth to your understanding of UX testing processes. The video is structured according qualitative research methods as they apply to the design of physical products (Rob Tannen section) and quantitative methods and how those methods apply to web/screen-based user experiences (Charles Mauro CHFP section).
Timeline of Data Content
The following timeline chart indicates the general structure of the video content and is provided for your reference based on a given area of interest. However, if you have time, we suggest watching the entire video as there are many interesting insights provided in all sections of the video that go beyond testing.
Charles L Mauro CHFP
Rob Tannen Ph.D