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DESIGN As A Corporate Asset Is About To Become Essentially Worthless. Yes, Lawyers Are Involved.

Designers ply their craft improving the aesthetic appeal and, to some extent, the functional performance of all manner of products ranging from automobiles to handbags to entire cities. Design is big business, with several million designers working worldwide in a staggering number of industry verticals. The impact that DESIGN has on business performance has been … Continue reading DESIGN As A Corporate Asset Is About To Become Essentially Worthless. Yes, Lawyers Are Involved.

The Human Factors Science Behind The 737MAX MCAS Problem and Why The MAX Should Be Scrapped

The Spin There has been a great deal of back and forth over the reasons two Boeing 737 MAX airliners took the lives of 346 innocent souls. At the core of the problem is the classic duality of man vs. machine. Were the crashes the result of incompetent pilots and failure to follow procedures (The Man) or was … Continue reading The Human Factors Science Behind The 737MAX MCAS Problem and Why The MAX Should Be Scrapped

FAA Ignores Human Factors Science in Tests Related to New Reduced Size Seats

The long fight between the airline industry/FAA juggernaut and passengers regarding the Incredible Shrinking Seat Problem (ISSP) is being explored in a new study run by the FAA that apparently does not follow the rigorous science behind human body size variation (physical anthropometry) and study design. It turns out that there is a robust and … Continue reading FAA Ignores Human Factors Science in Tests Related to New Reduced Size Seats

Mauro Usability Science Introduces First Neuroscience-Based Empirical Ordinary Observer Testing Methodology at IPO Annual Meeting

Mauro Usability Science (MUS) has developed and scientifically validated a system of advanced neuroscience-based consumer testing methodologies for applying the Ordinary Observer Test (OOT) in design patent infringement cases. Founder and President of MUS, Charles Mauro CHFP, recently introduced the system at the Intellectual Property Owners Association (IPO) Annual Meeting in Washington, D.C. on September 26, 2019. To … Continue reading Mauro Usability Science Introduces First Neuroscience-Based Empirical Ordinary Observer Testing Methodology at IPO Annual Meeting

What WeWork Got Right!

A PROFOUNDLY GOOD IDEA: In light of the recent Chernobyl-scale meltdown of WeWork, mostly related to lack of adult supervision and an S1 that read like Alice in Wonderland, it is important to note specifically what WeWork actually got right with the basic concept of UX-optimized shared office space. The initial vision, developed for the most part by … Continue reading What WeWork Got Right!

A Critical Analysis of FDA Guidance for User Percentile Device Design Criteria Versus Currently Available Human Factors Engineering Data Sources and Industry Best Practices

  A staggering report was recently released by the International Consortium of Investigative Journalists (ICIJ) indicating that 83,000 deaths and 1.7 million injuries were linked to medical device adverse events reported over the last decade. Furthermore, a 2013 report by McKinsey & Company suggested that such adverse events and associated quality issues cost the medical … Continue reading A Critical Analysis of FDA Guidance for User Percentile Device Design Criteria Versus Currently Available Human Factors Engineering Data Sources and Industry Best Practices

Feature Article – Down to a Science: Charles Mauro’s Expertise in Neuroscience-Based Design Research Dates Back to His ArtCenter Education

An exceptional piece was just published in the ArtCenter DOT Magazine exploring the professional journey of Charles L. Mauro CHFP, our founder and president, from ArtCenter College of Design to the development of award-winning solutions for world-class clients utilizing advanced neuroscience-based methodologies. Mauro’s experience in Russia led him to fulfilling a lifelong vision: starting a … Continue reading Feature Article – Down to a Science: Charles Mauro’s Expertise in Neuroscience-Based Design Research Dates Back to His ArtCenter Education

Understanding Costs And Risks For Human Factors Engineering (HFE) Usability Studies – Part 2: Outsourcing HFE Usability Testing

  Many of you may have read Part 1 in our series on Understanding Costs And Risks For HFE Usability Studies, which discussed the factors that device development teams should consider when executing HFE studies internally. We recently published the second article in this series, which discusses how to optimize data quality while controlling for … Continue reading Understanding Costs And Risks For Human Factors Engineering (HFE) Usability Studies – Part 2: Outsourcing HFE Usability Testing

Should McKinsey Design Retract Its “Business Value of Design” Report and Related MDI Index?

By Charles L. Mauro CHFP and Paul W. Thurman DBA, MS Two weeks ago my research partner, Paul Thurman, and I published an analysis of the McKinsey Design “Business Value of Design” (BVD) report and MDI Index. That analysis articulated the numerous research problems with the report and put forward the opinion that its findings … Continue reading Should McKinsey Design Retract Its “Business Value of Design” Report and Related MDI Index?

Critical Analysis: Why McKinsey’s “The Business Value of Design” Report Ultimately Misstates the Value of UX Design and Design Overall

By Charles L. Mauro CHFP and Paul W. Thurman DBA, MS Recently, there has been an ongoing fascination with McKinsey’s acquisition of design agencies and how the renowned management-consulting firm would turn a profit from such investments. One would expect such an integration of high design and management consulting by a world-class firm like McKinsey … Continue reading Critical Analysis: Why McKinsey’s “The Business Value of Design” Report Ultimately Misstates the Value of UX Design and Design Overall