The trajectory of technology over the past 150 years has been defined in large measure by a few massively egotistical entrepreneurs who seemingly single-handedly forged innovations so impactful that they became society-defining machines. No two individuals exemplify this fact with respect to automotive technology more than Henry Ford and now Elon Musk.
Over the past year, our research group has been focused on the development and validation of several advanced intellectual property (IP) litigation research methodologies designed to provide demanding litigation teams with robust and validated testing expertise. Our formal research and development effort has focused on the following 3 areas: 1 Updates to our Empirical Ordinary Observer Test (EOOT) Based on Acceptance … Continue reading Recent Advanced IP Litigation Research Methodologies Developed and Validated by Mauro Usability Science
Dear Tim Cook: Just a quick note from some of us who conduct science-based usability research. We would like you to consider fixing a few small usability problems with Apple products because, after all, Apple does make the greatest tech around, but we keep wondering how such wonderful products end up in the hands of consumers … Continue reading Open Letter to Tim Cook: 4 Simple Usability Asks for Apple 2022
Of late, there has been a surprising amount of talk about the future of our digital experiences resting on the concept of the Metaverse. This was brought to a recent apogee by the renaming of FaceBook to META, and the extensive presentation of Mark Zuckerberg’s vision of the META version of the Metaverse. The Zuckerberg vision was … Continue reading Metaverse Is The Future! Well, Not So Fast Mr. Zuckerberg. Research Says Otherwise!
Dear Research Colleague: We sincerely hope you and your family are safe and secure. Even though we have temporarily closed our offices in NYC, we remain fully productive in a remote capacity through our cloud-based mirror capability covering all projects and related research. This note is focused on helping our clients and professional colleagues navigate this complex … Continue reading A Note To Our Clients: Medical Device Usability Testing In The Age of COVID-19