The trajectory of technology over the past 150 years has been defined in large measure by a few massively egotistical entrepreneurs who seemingly single-handedly forged innovations so impactful that they became society-defining machines. No two individuals exemplify this fact with respect to automotive technology more than Henry Ford and now Elon Musk.
Over the past year, our research group has been focused on the development and validation of several advanced intellectual property (IP) litigation research methodologies designed to provide demanding litigation teams with robust and validated testing expertise. Our formal research and development effort has focused on the following 3 areas: 1 Updates to our Empirical Ordinary Observer Test (EOOT) Based on Acceptance … Continue reading Recent Advanced IP Litigation Research Methodologies Developed and Validated by Mauro Usability Science
Over the past year, our research group has been focused on the development and validation of several advanced human factors research methodologies designed to provide demanding product development groups with robust and validated human factors testing expertise. The following six summaries cover a portion of the research methodologies we have developed and validated. A detailed … Continue reading Recent Advanced Human Factors Science Research Methodologies Developed and Validated by Mauro Usability Science
Over the past year, our research group has been focused on the development and real-world validation of three new advanced human factors testing methodologies. The genesis for these methodologies flows from client requests that have identified specialized research needs focused on complex problems and cost reduction efforts. Below are short summaries of each problem and … Continue reading Mauro Usability Science Announces 3 New Advanced Human Factors Research and Usability Testing Methodologies for Medical Products
Dear Tim Cook: Just a quick note from some of us who conduct science-based usability research. We would like you to consider fixing a few small usability problems with Apple products because, after all, Apple does make the greatest tech around, but we keep wondering how such wonderful products end up in the hands of consumers … Continue reading Open Letter to Tim Cook: 4 Simple Usability Asks for Apple 2022
Most who utilize or practice UX research today are stunned to learn that modern UX research finds its beginnings in the killing fields of WW2 and weapons development. This is a significant historical fact that has a direct bearing on how UX research is conducted today. Even more surprising, it is also related to how … Continue reading How UX Research Started In Weapons Development During WW2 and Why It Matters To The Ukrainian Conflict
What We Do Founded in 1975, we are a leading provider of science-based human factors research focused on UX optimization and product development. Below is a brief listing of our human factors testing methodologies. We are a formal development partner of iMotions and have validated our testing methods for stability on the iMotions platform. Our … Continue reading Mauro Usability Science Neuroscience-Based Human Factors Testing and UX Optimization Expertise Profile
Of late, there has been a surprising amount of talk about the future of our digital experiences resting on the concept of the Metaverse. This was brought to a recent apogee by the renaming of FaceBook to META, and the extensive presentation of Mark Zuckerberg’s vision of the META version of the Metaverse. The Zuckerberg vision was … Continue reading Metaverse Is The Future! Well, Not So Fast Mr. Zuckerberg. Research Says Otherwise!
Electronic Voting Machines, Mail-in Ballots vs. U.S. Democracy: There has been a lot of media buzz over the last few years about how voting tech will save democracy. In this misplaced view of the future, electronic voting systems were pushed and prodded into use across the country at precincts large and small. This was done in … Continue reading The Human Factors Science Behind Mail-In Voting…The Surprising Complexity Problems Impacting Voter Participation
Dear Research Colleague: We sincerely hope you and your family are safe and secure. Even though we have temporarily closed our offices in NYC, we remain fully productive in a remote capacity through our cloud-based mirror capability covering all projects and related research. This note is focused on helping our clients and professional colleagues navigate this complex … Continue reading A Note To Our Clients: Medical Device Usability Testing In The Age of COVID-19
