Getting started with a UID project
Providing usability expertise that other firms don't:
While many firms claim usability engineering expertise, we are the only U.S. consulting firm with a long and successful
history of objectively employing professional usability engineering in complex user interface projects for demanding clients across
many industries. When potential clients first contact us about our user interface design expertise, they are often surprised
to hear that our approach is centered on rigorous usability engineering practices. In a typically competitive market, there
are many consulting firms offering user interface design services, and it is vitally important that clients ask the right
questions and demand the full answers when determining the expertise they need to solve complex user interface design problems.
Why large interactive agencies fail on usability performance: As a Forrester Research study titled, "Interactive Agencies Struggle With Web Usability", so vividly documented, even the largest interactive agencies fail when it comes to creating usable sites. Our key differentiator is our proven ability to apply usability science to user interface design problems. Before you retain an interactive agency (either large or small), contact us first at 212-249-3683 ext. 105.
