What is usability testing?
Usability testing vs. market research: Usability testing adds a level of customer behavioral data not included in traditional market research. The methods employed by our firm involve a detailed investigation of how customers interact with your product or service. The findings from studies conducted by MNM identify the critical usability problems that can negatively impact business performance. We go beyond identification of critical usability problems by providing detailed recommendations on how to mitigate usability issues. Our recommendations frequently result in improved business performance for our clients.
Usability testing programs range from relatively low-cost heuristics analysis to multi-year, longitudinal studies that involve tracking the usability of your site or user interface over several iterations of development.
What we do differently: At MauroNewMedia, all usability testing research programs are managed by a certified human factors engineering professional (BPCE). By employing combinations of eye-tracking, lab-based testing, large sample online behavior tracking and data mining, we help our clients understand exactly where customers are having difficulty as they undertake business-critical tasks. Click here to learn more about our research methods and personalized approach.
