-
Consumer products
We have undertaken many usability studies on a wide range of consumer products, from toothbrushes to cell phones to toys. Our methods are tailored to meet the special requirements of consumer research. MNM research findings have routinely improved the business performance of our consumer product clients.
-
Social networking sites
Web-based social networking sites cannot be successful without high levels of usability. We have conducted usability testing on a wide range of SN applications, including the largest social networking sites. Our methods have yielded findings that have fundamentally improved our clients' understanding of how to take advantage of these complex user behaviors.
-
Corporate web sites
Enhancing the usability of your corporate web site is no longer an option but a requirement for success. We have conducted usability studies for a diverse body of corporate clients examining user profiles ranging from C-level executives to production employees. Our findings routinely help clients better understand how their web site design impacts user acceptance and business performance.
-
Virtual worlds
User engagement and usability issues are entirely different in virtual worlds. We have conducted groundbreaking research on VW environments, covering COPPA, Teen and adult virtual user experiences. MNM has helped clients optimize their VW revenue and deepen user immersion in their virtual worlds.
-
Contact Us
-
Non-profit entities
All nonprofit entities are under increasing pressure to draw greater contributions and make their critical information easily available to their potential and repeat donors. MNM has conducted usability testing on many diverse nonprofit sites. Our research has helped clients improve conversions and deliver their services more effectively.
-
Military and government applications
Usability should be the highest priority for any complex federally funded development program. MNM has examined the usability of many mission-critical systems and has influenced general IT strategy. Our findings have revealed many areas that were negatively impacting the efficiency and reliability of important applications.
-
Cross platform applications
What consumers find usable on a web site may be unusable on a cell phone or other interface modality. MNM has conducted groundbreaking cross platform user engagement research with a focus on behavioral modeling. Our findings have informed new media strategy and helped our clients create user experiences that drive profits across platforms.
-
Gaming and simulations
User engagement is directly related to business success in gaming and simulations. Usability testing measures user engagement in this increasingly complex and competitive commercial environment. MNM research has helped clients understand and optimize game-play attributes that drive deeper player engagement and improve business success.
