AGILE User Experience Research (AUER)
Fast, reliable and actionable user research: Development executives tell us that a key concern they have with ongoing software and web development projects is the need to verify their team's user interface design solutions during critical stages of development with actual customers rapidly and at relatively low cost.
To meet this expanding need, MNM has formed a joint venture with Interactive Video Productions, a leading provider of professional data recording services and a long time vendor of MauroNewMedia. This new AGILE User Experience Research service (AUER) provides development teams with rapid, high-quality user feedback and professional usability insights on their user experience design solutions at any stage of development, ranging from paper prototypes to high-fidelity simulations and live sites.
As a fixed fee research program, AUER offers you tight budgetary control while reducing the risk of producing business-critical applications that have an ineffective user interface. The AUER methodology offers short lead time testing using robust research methods, including eye tracking, video recording and keystroke level modeling with real users that are professionally recruited and screened according to key profiling requirements.
AUER is specifically designed to align with AGILE sprints. This special approach provides your development team with detailed, actionable insights and feedback based on user testing and usability heuristics at critical points in your development schedule. AUER testing sessions can be purchased in packages that are executed according to critical sprint schedules that you define.
If you are developing business-critical software or web applications in 2010, please consider our new service a high value option. For more information, please contact MauroNewMedia. This new research service compliments our industry-leading comprehensive user experience studies.
Charles L. Mauro CHFP
President
MauroNewMedia
212-249-3683 Ext. 101 or 105
AUER is a joint venture of MauroNewMedia and Interactive Video Productions, Inc.
