UX.UI.GUI + Mobile

 

What We Do

Our mission is to help you provide customers with easy to learn and empowering UI.UX.GUI  + Mobile solutions that have verified usability performance.

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How we differ from other firms

Based on our long and successful history with UI.UX.GUI design programs, we know that the basis for creating empowering and successful business-critical user interface design solutions is the application of rigorous professional human factors engineering during all phases of development. History has proven this assumption well founded, as several of our solutions are running at the heart of complex world markets and key industry sectors. We are uniquely qualified in both human factors engineering and UI.UX.GUI design.

How We Work

UX and UI DesignWe employ a structured and science-based approach that has been industry-proven on hundreds of projects large and small, simple and complex.

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Whether you are undertaking an aggressive AGILE development effort or seeking a robust user-centered design approach, we have a reputation for aligning our methodology with your specific business objectives. We believe that development methods are ends to a means and never the reverse. Here is what clients say about our development methods:

“We started out with a blank sheet of paper and ended up with a working design that not only meets, but I believe exceeds user expectations. Job well done!”
—Development executive for high-profile government design project

“Excellent project management skills that drive the project very smoothly — on time, on spec, and on budget.”
—Product development executive for global credit rating agency

Users We Design For

UX and UI DesignOur UX design user profile experience covers a broad range of users from COPPA age children to individuals of advanced age with major medical conditions. Our experience with usability testing provides our firm with the expertise needed to design based on detailed requirements.

What We Design

We are platform / device agnostic focused on creative and effective delivery of features and functions across devices to produce usability performance-verified solutions in many industry verticals and product and service categories.

Consumer Interfaces

  • Hardware Interfaces
  • Apps and Applications
  • Miniaturized GUI
  • Wearable interfaces
  • Mobile Apps

We have a wide range of expertise in the design and testing of consumer GUI products across a significant range of industry sectors. We are especially effective with more complex consumer UX.UI.GUI mobile interfaces that require rigorous HFE methods and related testing.

Commercial products

  • Complex Process Control
  • Trading Systems
  • Military Applications
  • Emergency response

We have deep experience in commercial GUI design and user testing programs. We have extensive knowledge designing and testing for complex high risk user interfaces for commercial applications. This work extends to mobile UX design and testing in complex and harsh environments.

Industrial Products

  • Heavy Use UI-GUI
  • Agricultural GUI
  • Sever Environment GUI
  • Complex Visualization UI

We are experts in conducting GUI design and usability research for heavy industrial applications that range from equipment and operator workstation display design to large-scale production optimization programs. Our expertise in this area spans both GUI, mobile and workstation design.

Medical Products

  • Drug delivery Device UI
  • Complex imaging UI
  • OR and Surgery UI
  • Diagnostics on Mobile

We are best known for combining rigorous, science-based user testing and research with GUI and mobile design expertise to solve complex medical GUI mobile interface design problems. Click here to view our special section on Medical Product Optimization.

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Founded in 1975, we have a long and proven history creating solutions to complex user interface design problems for demanding user profiles in leading industry sectors. We were the first U.S. consulting UI design firm to employ professional human factors engineering research to the design of user interfaces for both hardware and software applications (1975). We created the first formal usability-testing laboratory in 1976 and the first rigorous HFE testing methodology in 1979.

Fixed Platform UI.UX.GUI

  • Consumer Software
  • Commercial Software
  • Process Control Systems
  • Military Applications
  • Financial Systems
  • Medical Systems (FDA)

We were present at the founding of the first consumer GUI and have been responsible for a wide range of high-performance UI.UX.GUI solutions. Our success ranges from design of the trading systems used on the floor of the New York Stock Exchange to social media solutions for small children.

Mobile Platform UI.UX.GUI

  • Consumer App Interfaces
  • Complex Transactions
  • Testing and Performance
  • Gaming and Education
  • Medical Apps (FDA)

Mobile application UI.UX.GUI design is more than simply scaling content using a cookie-cutter responsive algorithm. Mobile UI design requires a detailed understanding of the special cognitive processes involved in manipulation of visually constrained content and functions. We know this space and related cognitive science well.

Sub-miniature UI.UX.GUI

  • Wearable Devices
  • IOT live data flow
  • Data Storage
  • Security Devices
  • Medical Devices (FDA)

Sub-miniature UI.UX.GUI are a specialized category of mobile interfaces. These solutions require both knowledge of human information processing but also a keen awareness of when to adhere to interface stereotypes and when to move UI design to innovative and creative solutions. We have a long-standing reputation in this design space.

Virtual Reality UI.UX.GUI

  • 3D world modeling
  • Gaming applications
  • Virtual Goods and Services
  • Social / Society VR worlds
  • Scientific applications
  • Avatar Behavior

Sub-miniature UI.UX.GUI are a specialized category of mobile interfaces. These solutions require both knowledge of human information processing but also a keen awareness of when to adhere to interface stereotypes and when to move UI design to innovative and creative solutions. We have a long-standing reputation in this design space.

Detailed Methods

A methodology that fails to be appropriately rigorous yet suitably flexible will always put a critical project at risk.

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The following content is a simple description of the UI.UX.GUI development process model employed by MUS in hundreds of successful programs. The weighting and deliverable by task differs based on your needs, budget and development priorities. Please note the following is an overview of our development methodology that is tailored to your specific project.

Business objectives development

Drawing on the methods and tools from the formal management sciences, we offer clients research and development of formal business objectives. During this effort, we employ proprietary data gathering methods aimed at identifying and interpreting your underlying business objectives—those objectives that are critical to creating effective solutions.

User needs analysis

Making assumptions about your user needs without confirming them through professionally executed needs analysis is the shortest path to failure in complex user interface design programs. We employ a wide range of research methodologies to identify and verify the needs of your user.

Human performance criteria

What is “simple”? How many times have you read a product specification that states as a primary objective “the interface must be as simple as possible for the user population”? Without objective human performance criteria, this is a meaningless statement. Human performance criteria create a framework for formal usability and customer satisfaction testing during critical phases of development. The criteria we develop are always mapped against hard business objectives to be certain that your customer experience optimization strategy is based on real business goals and objectives.

Task analysis and data modeling

It is well known that every touch point that your customers have with your product or service impacts their decision to be acquired, retained, and migrated. Task analysis drills deeply into the cognitive processes and needs of your customers and helps define a cognitive model of the customers’ decision making process and conceptualization of task structure. The data from the task analysis is used to develop psychologically meaningful features and functions and create a design which simplifies and enhances the customer experience.

Functional interface design

A common problem with complex user interface development programs is the tendency to move too quickly to interface design solutions. Without taking time to develop the appropriate functional attributes, you can end up with a design which may look engaging, but lacks a solid relationship with the underlying cognitive model of the user populations. As a core component of our user interface design services, we offer development teams a structured approach which applies proven research and development methods to define the functional interaction design of the interface. This process ensures you will have a solid design foundation on which to apply visual and graphic design.

Visual/graphic interface design

The visual design of your screen-based interface will have a major impact on how your system is perceived by customers and users. This first impression is an important component of building an effective and strong interactive brand for your system. However, achieving high levels of visual design performance requires a clear understanding of how visual style impacts both usability and brand attributes conveyance (See related report from Forrester). Our structured methods provide the desired visual design attributes without sacrificing usability and brand conveyance. We offer clients a full range of visual design services including production of all critical graphic elements for complex interfaces and supporting, pixel-level production documentation.

Simulation development/testing

The rush to create code is a major problem in most complex user interface design programs. For our methodology, we create robust simulations of complex interfaces to visualize and investigate the impact that a given functional interface concept will have on both user performance and satisfaction. The simulation phase is a critical component of all successful UID programs because it allows for earlier testing with key stakeholders and user profiles, significantly reducing the risk of project failure.

Customer training development

The critical question in the development of effective screen-based user interfaces is how to understand and support only those aspects of the user interaction that require training support and help. Until late in the development cycle this problem is often overlooked by development teams. This often leads to poor acceptance of beta releases and cost overruns. A complex user interface that does not properly support user training needs can place high demands on call center volume resulting in increased costs and complexity. We offer clients extensive support in training needs definition used for the development of complete online tutorials and help systems. This service is often combined with our special expertise in usability testing of instructional materials and training system.

Specialized Methods

What separates us from other firms are our specialized methods based on our deep experience in intellectual property, professional human factors engineering and user testing.

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Proven track record with complex mobile and fixed UI.UX.GUI applications

We have conducted rigorous human factors engineering research and developed complex mobile and fixed UI design solutions for some of the most demanding environments including design of all initial primary mobile device interfaces used on the floor of the New York Stock Exchange. This work included extensive professional human factors engineering research, task analysis, UI design, simulation development and formal user testing programs for a wide range of user profiles. The UI design solutions provided by MNM were verified through independent usability testing and met or exceeded business and usability objectives. Several of these solutions dramatically improved the efficiency of the NYSE trading floor processes by reducing trading errors, reducing training time and decreasing trade execution time. A major award from the Association of Computing Machines (ACM) for outstanding contributions to the design of a complex mobile UI solution recognized this work. Mobile solutions created by MNM have been adopted by numerous NYSE member firms and are included in several patents filed by such firms. Numerous core features of these interfaces have been adopted on trading floors around the world.

Intellectual property value created by our solutions and our expert witness history.

Numerous UI design solutions created by MNM have been awarded extensive utility patents by the USPTO and other global patent entities. These patents have, in some instances, become primary references for entire industries that are optimized around screen-based UI design solutions. Senior members of the firm have testified as experts in leading GUI design patent litigation. We have represented leading high-technology companies in complex litigation matters. We have worked with many of the most successful law firms in the U.S. and abroad. We have a detailed working knowledge of IP matters related to GUI innovations covering both patent prosecution and litigation.

User-Centered Agile Software Sprint User Testing

The centerpiece of all successful AGILE software development projects is rapid development of critical user needs followed by reliable feedback from users during each sprint. Based on your project needs, we combine our research methodologies (described above) to create a specialized AGILE user testing program to provide development teams with critical expertise and feedback during even the most aggressive sprints. These services have proven highly effective in dramatically reducing the risk present in AGILE development projects.

Cognitive processes and physical ergonomics

Many successful UI design solutions require a detailed professional knowledge of cognitive processes and physical ergonomics. The special biomechanical properties and anthropometric limitations of the human system can determine the effectiveness of man-machine interface solutions. In projects that combine physical hardware design with screen-based UI design, we offer clients a proven track record in physical ergonomics and biomechanics. This expertise is especially important in UI design projects, in which hardware and software interfaces must be optimized as unified components.

Our expertise in visual interface design

We are unique in our ability to integrate professional human factors engineering with functional interface design, user testing and visual interface design. Whether you are seeking a flat graphic or highly skeuomorphic visual design, we have both the expertise and history to deliver a final UI visual design solution that is aligned with the brand attributes and visual design objectives of your company or entity.

Testing your visual design solution with customers

Unlike other UI design firms that may simply follow the latest design trend, we do not believe that there is one visual style (i.e. flat graphic or skeuomorphic) that is appropriate for all client UI design solutions. Therefore, we routinely conduct A/B testing for clients related to the selection and refinement of the visual design style that is most appropriate for your company’s brand image and customer preferences. To that end, we have conducted many large-sample comparative studies on visual style during development, and know from these research efforts that simply applying the visual design style currently in vogue can and does have a significant negative impact on perception of your product by key customer profiles in the marketplace. We offer all UI design clients visual design testing during development. We also have a record of adhering tightly to preexisting corporate visual design guidelines when so directed by clients.

Trading system UI design

Over the past 20 years, we have executed trading system UI design programs for several of the world’s primary markets and market makers, including major projects for The New York Stock Exchange, Goldman Sachs, Trading Technologies, Inc., WitCapital/Soundview, and other leading financial institutions. We have financial trading systems experience covering all phases of high performance UI development including, usability research, business objectives development, needs analysis, task analysis, trading floor ethnography, and cognitive modeling of high-risk decision making. We have developed high performance UI trading solutions for a wide range of profiles including hedge funds, equity trade desks, futures and numerous other asset classes. In addition to our experience creating solutions for professional traders we have extensive experience analyzing and developing consumer online FSI systems including home banking, trading, and financial planning. Our trading solutions are running at the heart of the world economy.

Media and cross platform testing

A primary business problem all large media companies face today is how to successfully migrate their traditional media properties to the 4 interconnected and increasingly transparent delivery platforms of TV, Web, Mobile, and Virtual. We have worked with the world’s most successful media companies to design and execute cross-platform usability and user experience studies that address this difficult customer “engagement” problem. Our research methods have proven effective in helping major media companies understand and optimize their migration to successful new media business models.

Gaming and virtual reality testing

Online gaming and virtual reality are two of the primary forces of the “NEW” new media. Avatar-based interfaces allow customers to play in synthetic environments, creating a staggering opportunity for those who understand the psychological impact and the primary customer experience design challenges. Effective and reliable research in the virtual reality and gaming arena drives success. At MauroNewMedia, we have pioneered research programs for some of the largest gaming and virtual world commercial projects in recent history. Using these new methods for conducting research in gaming and virtual worlds, we have developed a deep understanding of user and avatar behaviors and the related functions that drive deep immersion and expand in-world social networking participation. Our research services have been used extensively to answer critical user experience questions related to how customers respond to gaming and virtual world interfaces.

Persona development

Understanding your user profiles (personas) is critical to understanding how to create and support a successful product or service. For more than 25 years, we have created complex user profiles for a wide range of products and services, ranging from personas for cancer patients, to brokers executing trades on the floor of the New York Stock Exchange. In all of these projects, we employ a combination of professional user testing, observational research, and interview methodologies to develop interactive persona solutions that combine the latest data with the most appropriate and reliable research methods.

Projects

The following project thumbnails cover high-profile and other relevant program experience.

UX.UI.GUI + Mobile

New York Stock Exchange

1

 
MAURO New York Stock Exchange

Conducted extensive usability research, cognitive task analysis, and user interface design for primary trading interfaces utilized on the trading floor of the exchange.

MTV Viacom

2

 
MAURO MTV Viacom

Conducted multi-year longitudinal usability testing and UX optimization research for multiple primary MTV media properties. Applied advanced cognitive modeling methods in optimization of teen interactions with new media sites.

Citibank

3

 
MAURO Citibank

In a multi-year engagement, executed international UX design, usability research and user engagement optimization programs for Citibank online services. Reported to the highest levels of the bank including Office of the Chairman. Developed primary interaction framework for Citibank home banking utilized on a global basis. Conceptualized and developed large internal teams of subject matter experts, HFE staff and related testing facilities. Citibank online customer experience rated number one on a global basis during period of involvement.

Sony Feature Modeling

4

 
MAURO Sony Feature Modeling

Conducted extensive competitive UX analysis of 32 MP3 players benchmarked against new entrant to the market. Produced robust cognitive model of UX performance impact on purchase decisions covering player/online music service combinations. Accurately predicted demise of MP3 player market based on UX performance of new entrant.

NASA

5

 
MAURO NASA

In a multi-year effort, MNM executed complex human factors engineering research and workstation / user interface design programs resulting in creation of new generation of mission control centers for NASA Space Shuttle operations. Solutions resulted in verified improvements in critical launch information display and operator mission management including cross-training and task sharing functions. Solution propagated to Shuttle operations centers on a global basis. MNM received NASA Special Service Citation for this effort.

Pfizer + Other Medical Entities

6

 
MAURO Pfizer + Other Medical Entities

In numerous multi-year engagements, MNM conducted complex human factors engineering research and product design programs for leading medical and pharmaceutical entities covering imaging systems, drug delivery devices, emergency care / ICU systems and surgical devices with a focus on both software driven, screen-based interfaces and hardware configurations. MNM has executed large sample formative and summative studies for FDA approval. MNM received the Alexander C. Williams Award / Human Factors and Ergonomics Society for medical systems design.

Legal Expert Case Studies

7

 
MAURO Legal Expert Case Studies

MNM has provided consulting and testifying expert services for design patent, utility patent, trade dress and copyright matters covering GUI design and product design. We have participated in over 75 major cases on behalf of the world’s most successful high-technology companies and work routinely with leading law firms. We speak at major IP conferences and are on the planning board for USPTO conferences. Mr. Mauro was the first design/research professional invited to speak at the UC Berkeley Federal Judicial Center training seminar for federal judges. The firm has provided critical content for a number of recent high-profile amicus briefs related to design patent rulings at the Federal Circuit. We have also taken a leading role in production of one of the high-profile briefs for SCOTUS in Apple v. Samsung.

Trading Technologies, Inc.

8

 
MAURO Trading Technologies, Inc.

Conducted extensive research in global financial service markets related to complex futures spread trading behaviors. Developed high-performance trading interfaces which resulted in production of multiple utility patents for GUI design.

Wit Capital

9

 
MAURO Wit Capital

Created first high-performance online trading platform for consumer applications. Produced comprehensive portfolio management and trading interface that optimized consumer’s ability to visualize rapid changes in market conditions and to reduce risk. Design resulted in award of seminal GUI trading system patent cited in all major trading GUI cases and prior art references. Key innovations present in many trading platforms in use today.

App UI Development

10

 
MAURO App UI Development

Executed research and design programs involving transfer of desktop functions to app-based environments and creation of new app-based products. Specialized experience with cross-platform media consumption and deep content navigation in app interfaces. Executed usability and UX/UI interface design programs covering financial services, gaming, music, e-com and other major industry sectors.

Leading Ivy League Endowment

11

 
MAURO Leading Ivy League Endowment

Created tablet-based UI framework for use in tracking asset variance based on freshness of data and projected asset value models. Produced new highly interactive data visualization UI framework for rapidly exploring complex data sets and improved asset management and board-level decision-making. Created robust simulations and related data presentation schemes.

Wearable Devices

12

 
MAURO Wearable Devices

Executed cognitive task analysis and detailed ergonomic research programs related to optimization of wearable products and UI design configurations for a wide range of devices. Executed important early research on the complexity of wearable interfaces and provided detailed methodology for interaction simplification through application of transfer-of-learning concepts and related human factors engineering principles.

Sony

13

 
MAURO Sony

Based on execution of detailed competitive market and product analysis covering UX design innovations in the music technology sector, created a strategic UX innovation framework for addressing dramatic increases in competition brought about by a new major entrant to the online music technology space. Proposed to top management realignment of strategic thinking related to experience optimization of core products and services. Proposed robust user-centered development methodology for increasing competitiveness on a global scale.

Mobile UX.UI Design History

14

 
MAURO Mobile UX.UI Design History

MauroNewMedia has an unparalleled history in mobile UX / UI design including early work on display pagers, emergency radios, PDAs, cellphone, tablets and smartphone interfaces. Our solutions have contributed to some of the most successful mobile products in history. We have served as consulting and testifying experts for the world’s leading mobile product companies. Today we continue to consult on new mobile products and related services including apps, for which UX performance is business-critical.

G&D Corporation

15

 
MAURO G&D Corporation

Created specialized sub-miniature, personalized online banking security device that allows for complex highly secure financial transactions through interaction with 2-line display UI.

Hand-Held Product Design NYSE

16

 
MAURO Hand-Held Product Design NYSE

Executed detailed task analysis of trading functions on floor of NYSE over 3 month period. Developed hardware/display design configuration for first successful hand-held trading systems used on floor of NYSE. Development focused on cognitive and biomechanical aspects of hand-held device design. Produced simulations and executed user verification testing of device configurations. Solutions employed as templates for HHD device design.

Samsung

17

 
MAURO Samsung

Conducted global market research audit of UX configurations for 350+ cellphones and smartphones. Identified trends in UX configurations and interaction frameworks based on OS functionality and market size / penetration. Developed detailed UX optimization strategy for cellphone and smartphone market based on current and projected trends in UX behaviors and modes of use.

Complex Hand-Held Systems

18

 
MAURO Complex Hand-Held Systems

Executed complex projects focused specifically on optimization of hand-held products and related applications. Have undertaken extensive HFE analysis, design and testing of hand-held product design applications covering trading interfaces, surgical devices, drug delivery devices and hand controls (many applications). Clients include: Apple, Motorola, Samsung, Pfizer and other leading entities.

Complex Process Control

19

 
MAURO Complex Process Control

Have undertaken complex projects in the process control industry: paper and sheet material production, electric power generation (fossil and nuclear), mining, large-scale pumping applications and telecommunications. Field research has included work with represented workers in several industry sectors. Clients include: Weir Minerals, Louisiana Power and Light, New Jersey Power and Light, ABB Accuray and others.

Emergency Response Systems

20

 
MAURO Emergency Response Systems

Executed product design projects related to emergency systems including hardware and software applications. Experience includes communications devices, event tracking systems and displays (fixed and display-based), injury support devices and related hardware and emergency HFE process design. Clients include: Motorola, ADT, AT&T, Ebasco Services and other entities.