Persona research and development
Persona development is a recent proxy for the broader concept of user profile development. For more than 25 years we have created complex user profiles for a wide range of products and services, ranging from personas for cancer patients, to brokers executing trades on the floor of the New York Stock Exchange. In all of these projects we employ a combination of professional user testing, observational research and interview methodologies. Understanding your critical user profiles is critical to understanding how to create and support a successful product or service. In all persona projects we deliver interactive persona solutions that combine the latest data with the most appropriate and reliable research methods.
