Forrester criteria ratings
According to a widely circulated Forrester report, there were 3 main criteria that executives consider when making decisions about retaining a user experience design firm for a critical project. The three criteria are listed below in order of importance:
1. Industry expertise
2. Reputation and level of personal attention
3. Access to senior-level management
How we rate on these critical criteria: As a component of our yearly customer satisfaction survey we routinely poll our clients to determine how we rate on these critical Forrester criteria. The following is a summary of actual customer ratings for all three criteria from our most recent survey.
1 Industry expertise: Rating: 4.76
(5 point scale: 1= lowest rating, 5=highest rating). Our clients also
consistently mentioned our expertise in open-ended comments about what makes us unique.
2 Reputation and level of personal attention: In our yearly customer satisfaction survey we asked our clients to rate three components of reputation and personal attention. Here's how they rated our firm.
2a. Overall research quality (reputation): Rating: 4.71
(5 point scale: 1= lowest rating, 5=highest rating)
2b. Ability to tailor research approach: Rating: 4.45
(5 point scale: 1= lowest rating, 5=highest rating)
2c. Level of personal attention provided: Rating: 4.74
(5 point scale: 1= lowest rating, 5=highest rating)
3 Access to senior-level management: In open-ended comments about what makes MauroNewMedia exceptional, access to senior-management was a recurring theme. Click here to hear what clients say about us and our expertise.
Why large interactive agencies fail on usability
A recent Forrester study titled: "Interactive Agencies Struggle With Web Usability", cast a very harsh light on the ability of large
interactive agencies and their ability to create usable web experiences for their clients. The Forrester study rated 36 reference sites
provided by large interactive agencies as examples of their best user experience work. Only ONE of these 36 reference sites received a
passing score on Forrester's Web Site Review. That's right, 35 out of the 36 sites designed by the largest and most aggressively marketed
interactive agencies, failed the Forrester usability audit.
While a large interactive agency can provide compelling visual design, increasingly these agencies lack the professional usability expertise necessary to provide the appropriate balance between usability and visual design. A balance we now know is required to create user experience design solutions that deliver on actual business performance metrics.
At MauroNewMedia, all user interface design programs are managed and reviewed by a certified human factors professional. Our interface design methodology has repeatedly proven effective in creating highly usable and visually compelling user experiences. To learn more about our services, call us at 212-249-3683, Ext. 105.
