Gaming and virtual reality testing
Online gaming and virtual reality are 2 of the primary forces of the "NEW" new media. Avatar-based interfaces allow customers to ply synthetic environments, creating a staggering opportunity for those who understand the psychological impact and the primary customer experience design challenges. Effective and reliable research in these new virtual worlds and gaming interfaces drives critical business models and technical innovations.
Gaming platforms and other synthetic worlds are measured by different dimensions, but retain many of the same basic human performance requirements as non-virtual settings. As an executive who is beginning to test the waters of avatar-based marketing, it is imperative that you understand the problems and benefits before retaining avatar engineering and virtual world construction expertise. Determining which functions of a given commercial endeavor will translate powerfully into this amazing, yet very challenging new environment requires new and innovative research methods.
At MauroNewMedia we have pioneered methods for some the largest gaming and virtual world commercial projects in recent history. Using these new methods for conducting research in gaming and virtual worlds, we have developed a deep understanding of user and avatar behaviors and related functions that drive deep immersion and expand in-world social networking participation. Our research services have been employed in large commercial virtual world and gaming systems to answer critical business questions related to these new immersive customer environments.
MauroNewMedia has executed virtual reality and gaming user experience testing programs for leading corporations and startups. Our research services have been used extensively to answer critical user experience questions related to how customers respond to gaming and virtual world interfaces. Methodologies are often combined to create programs, which respond directly to the business needs of our clients.
