PulseUX Blog

Theory, Analysis and Reviews on UX User Experience Research and Design

Why Flappy Bird Is / Was So Successful And Popular But So Difficult To Learn: A Cognitive Teardown Of The User Experience (UX)

Promised simplicity, delivered deep complexity 

One of the fascinating conundrums in the science of man-machine design is the human mind’s complete inability to accurately assess the operational complexity of a given user interface by visual inspection. It turns out the human operating system is hardwired to judge the complexity of almost anything based on visual/spatial arrangement of elements on whatever you are looking at. This is especially true for screen-based interfaces. Simply put, the more elements presented to a user on the screen, the higher the judged initial complexity. The opposite is also true. A very simple screen leads to an assumption of simplicity. The key point here is that the actual cognitive complexity of a given UX solution cannot be judged by visual inspection… nothing is actually further from the truth. Yet we do it every time we open a new app, visit a website, or load new software.

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Milestones and Missteps UX/UI Design Review for 2013: Winners and Losers… Not the Usual Suspects

2013 UX year in review: In terms of User Experience (UX) milestones and missteps, 2013 failed to produce industry-altering innovations like 2007 with the introduction of the first iPhone or 2012 with the demise of Blackberry. Yet on another level, UX design in 2013 gave us a glimpse at the rapidly broadening definition of UX design as a structural concept and its role in the future of new media device design, content creation and even the status of product reviews created by leading tech journalists. In a critical way, I personally find this more interesting than blockbuster introductions that alter the technology landscape.

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How Obama whacked McCain on the web and why it is important

The 2008 presidential campaign was dominated by four powerful women—Hillary, Sarah, Michelle, and Amy. You probably don’t recall Amy. However, Amy was at the center of how the Obama campaign created the most engaging and powerful web experience, not only in political history but possibly in web history. This was a user experience that so overwhelmed the McCain camp as to make one wonder if McCain actually knew the web existed. In brief, here is Amy’s story and how she expanded our understanding that Web 2.0 user experience design is more science than art and more MTV than CNN.

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