PulseUX Blog

Theory, Analysis and Reviews on UX User Experience Research and Design

How Obama whacked McCain on the web and why it is important

The 2008 presidential campaign was dominated by four powerful women—Hillary, Sarah, Michelle, and Amy. You probably don’t recall Amy. However, Amy was at the center of how the Obama campaign created the most engaging and powerful web experience, not only in political history but possibly in web history. This was a user experience that so overwhelmed the McCain camp as to make one wonder if McCain actually knew the web existed. In brief, here is Amy’s story and how she expanded our understanding that Web 2.0 user experience design is more science than art and more MTV than CNN.

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