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Why the music industry doesn’t have a prayer against iTunes

It is a fact that the music industry is flat on the mat. CD Sales have been in near free fall for the last 4-5 years. Exactly why this is happening is the subject of a good bit of back and forth by industry pundits, music executives and a raging herd of music industry lawyers. From media accounts one would think that this massive decline in sales (translate revenue) started with Napster and has reached a perigee with iTunes….ah, yes iTunes. To hear a typical music industry executive talk about iTunes is to understand the true definition of the “Death Star”.

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