What US Airways Flight 1549’s ditching in the Hudson River teaches companies about how to create world-class user interface design solutions
When tasked with creating compelling and empowering user interfaces for new high technology products and services, companies can learn more from the struggling airline industry than from Google or even Apple. The fact is, there is scant reliable data available on how to actually create compelling user interface solutions that are based on demonstrated real-world solution excellence. For sure there have been hundreds of books written on the topic and as many seminars are sold each year. However, when one looks deeply at this literature there is almost nothing that is based on proven and repeatable conceptual frameworks drawn from commercial success. This is a major problem for companies that now have the need, desire and technology to create products and related interfaces with high levels of automation and massive feature sets. Where then can companies turn for reliable insights into the design of compelling and empowering user interfaces in the future? The answer is not what you might assume…one of the best places to look is the struggling commercial airline industry.
Photo by Greg L. available under a Creative Commons Attribution Non-commercial license.