PulseUX Blog

Theory, Analysis and Reviews on UX User Experience Research and Design


Recommended Reading List

We frequently receive requests from clients and journalists for recommended reading lists on topics covering our areas of expertise. The following books are those we consider the best general expositions on a given topic area. Please note: we have reviewed many Web-specific books for this list but have found that most of the new texts including several popular books on Web usability engineering are not nearly as good as the original texts on which they are based. We have also included a few out of print books that are truly without peer. Most out of print books can be found in used books stores or on-line at Amazon.com.

Booklayout_usability_1 Cost-Justifying Usability
Randolph G. Bias & Deborah J. Mayhew, Academic Press, Inc., 1994.

Summary: In an appropriate disclaimer, we wrote a chapter in this book. However, we do not receive any fees when it is purchased. This is the only extensive text on the cost-justification of usability. Randolph and Deb have put together an excellent text that has a great deal of useful data on why usability engineering is not only good for the customer but also excellent for the bottom line. This should be on the shelf of anyone practicing or promoting usability engineering.

Continue Reading…

Popularity: 1% [?]


An Open Letter in Response to CNET’s Larry Downes’ Deceptive Article “Fighting over scraps in Apple’s withering patent war with Samsung” Related to the Recent Filing of Amicus Briefs in Affirmance

NOTE: This comment was originally posted on Larry Downes’ August 7, 2014 article on CNET but was removed after 10 hours from the comments section of the article. Our comment is included here to clarify a series of inaccuracies and biases present in the Downes article. Click here to verify original posted comment on CNET.

For proof, click here.


Larry: not so fast. Your article on this matter lacks basic journalistic rigor.

Specifically, your references to the various amicus briefs filed in the case are not accurate. For starters, the 27 Law Professors brief filed by Lemley is based on opinions of a group of academics with no experience in product design and its related business impact. The Lemley brief fails entirely to provide any references or support for the role of design in consumer purchase decisions and related variables. Had you actually taken the time to read the Lemley brief, you would have discovered such inconsistencies and lack of support running through the entire argument.

Continue Reading…

Popularity: 1% [?]


Amicus Briefs Filed in Opposition to Samsung/Lemley Positions for the Recent Apple v. Samsung Matter

The following links provide access to two of the major opposition amicus briefs filed on 8/4/2014 in the Apple v. Samsung matter. These briefs represent the combined support of 54 Distinguished Design Professionals and 26 Distinguished Design Educators. These two amicus briefs are in opposition to the Samsung/Lemley position calling for massive changes to the US Design Patent system.

  1. Amici Curiae Brief of 54 Distinguished Industrial Design Professionals in Support of Affirmance
  2. Brief of 26 Design Educators as Amici Curiae in Support of Appellee Apple Inc.

Continue Reading…

Popularity: 1% [?]


Look Before You Leap…Intellectual Property and Crowd-Funding: Why Major Crowd Funding Sites Couldn’t Care Less About Protecting Your Ideas and How to Deal with It


1Recently, I was invited to speak at the Northeast Conference of the Industrial Designers Society of America on intellectual property and crowd-funding (CF). I am not a lawyer but I have consulted with some of the best around. Over the past 35 years I have been an expert witness in over 75 major patent cases related to product design, industrial design and GUI design. That experience has taught me a great deal about how innovators deal with the realities of their intellectual property. Continue Reading…

Popularity: 1% [?]


Why Flappy Bird Is / Was So Successful And Popular But So Difficult To Learn: A Cognitive Teardown Of The User Experience (UX)

Promised simplicity, delivered deep complexity 

One of the fascinating conundrums in the science of man-machine design is the human mind’s complete inability to accurately assess the operational complexity of a given user interface by visual inspection. It turns out the human operating system is hardwired to judge the complexity of almost anything based on visual/spatial arrangement of elements on whatever you are looking at. This is especially true for screen-based interfaces. Simply put, the more elements presented to a user on the screen, the higher the judged initial complexity. The opposite is also true. A very simple screen leads to an assumption of simplicity. The key point here is that the actual cognitive complexity of a given UX solution cannot be judged by visual inspection… nothing is actually further from the truth. Yet we do it every time we open a new app, visit a website, or load new software. Continue Reading…

Popularity: 2% [?]


Milestones and Missteps UX/UI Design Review for 2013: Winners and Losers… Not the Usual Suspects

2013 UX year in review: In terms of User Experience (UX) milestones and missteps, 2013 failed to produce industry-altering innovations like 2007 with the introduction of the first iPhone or 2012 with the demise of Blackberry. Yet on another level, UX design in 2013 gave us a glimpse at the rapidly broadening definition of UX design as a structural concept and its role in the future of new media device design, content creation and even the status of product reviews created by leading tech journalists. In a critical way, I personally find this more interesting than blockbuster introductions that alter the technology landscape. Continue Reading…

Popularity: 6% [?]


Wishing You and Your Technology Success in 2014… and Goodbye to Engelbart from MauroNewMedia

Engelbart 2013 post graphic V3 BLOG

MauroNewMedia Sponsor / PulseUX Blog and NYTECH UX Design Series 2013-2014

In case you missed our major blog posts from 2013, here is a summary of links:




Popularity: 1% [?]


Breaking Bad vs. Facebook: 10 things Walt’s meth lab and Zuck’s Facebook have in common

Some comparisons are simply too compelling to pass up, especially when they seem so unlikely, yet under the covers, turn out to be startling in their alignments. Such is the comparison between the creation and maintenance of Walter White’s successful meth lab business as depicted in the hit AMC Series “Breaking Bad” and the creation and maintenance of Mark Zuckerberg’s Facebook. It turns out that Walt and Zuck are, for the most part, on the same page. For those who take offense to such a comparison, think again.

Common Factor 1: Both business models are based on the concept of the ultimate HACK.

At the core of Breaking Bad is the story of how a hapless high school chemistry teacher with terminal cancer emerges as a meth lord by cooking his own special form of crystal meth – all in the interest of leaving money for his family when he is gone. Walter White achieves this objective with amazing dramatic effect by employing a mind-bending combination of creativity, terrorizing behavior and constantly morphing meth production and distribution techniques where the only thing that really matters is getting his meth on the street and cash in hand. This is a story about makeshift chemistry, not about real chemistry. Walt is exceedingly capable at this form of makeshift mayhem.


Copyright AMC, All Rights Reserved

Continue Reading…

Popularity: 1% [?]


Why Candy Crush Saga is So Successful and Popular But Will Never Be an Angry Birds: A Cognitive Tear Down of the User Experience (UX)

The Big Question  Why are certain computer-based games so compelling, while others fail entirely to draw us in? The answer to this persistent question, a question game designers struggle to grasp every day, is complex, but also on a certain level surprisingly straightforward. I have written and spoken on this topic at conferences and explored this question in a long-form blog post based on a cognitive tear down of the astoundingly successful game Angry Birds. Over 2 million readers have viewed that analysis. Continue Reading…

Popularity: 6% [?]


User-Centered Design in the New World of Complex Design Problems

Click the image below to view a recent article by Charles Mauro entitled “User-Centered Design in the New World of Complex Design Problems,” published in the Winter 2012 edition of Innovation.  The article focuses on the ways that user-centered design has changed and continues to change in the context of our increasingly connected digital world, highlighting particular trends that have an effect on this shift.

Popularity: 1% [?]