PulseUX Blog

Theory, Analysis and Reviews on UX User Experience Research and Design

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Why Flappy Bird Is / Was So Successful And Popular But So Difficult To Learn: A Cognitive Teardown Of The User Experience (UX)

Promised simplicity, delivered deep complexity 

One of the fascinating conundrums in the science of man-machine design is the human mind’s complete inability to accurately assess the operational complexity of a given user interface by visual inspection. It turns out the human operating system is hardwired to judge the complexity of almost anything based on visual/spatial arrangement of elements on whatever you are looking at. This is especially true for screen-based interfaces. Simply put, the more elements presented to a user on the screen, the higher the judged initial complexity. The opposite is also true. A very simple screen leads to an assumption of simplicity. The key point here is that the actual cognitive complexity of a given UX solution cannot be judged by visual inspection… nothing is actually further from the truth. Yet we do it every time we open a new app, visit a website, or load new software. Continue Reading…

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Milestones and Missteps UX/UI Design Review for 2013: Winners and Losers… Not the Usual Suspects

2013 UX year in review: In terms of User Experience (UX) milestones and missteps, 2013 failed to produce industry-altering innovations like 2007 with the introduction of the first iPhone or 2012 with the demise of Blackberry. Yet on another level, UX design in 2013 gave us a glimpse at the rapidly broadening definition of UX design as a structural concept and its role in the future of new media device design, content creation and even the status of product reviews created by leading tech journalists. In a critical way, I personally find this more interesting than blockbuster introductions that alter the technology landscape. Continue Reading…

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Wishing You and Your Technology Success in 2014… and Goodbye to Engelbart from MauroNewMedia

Engelbart 2013 post graphic V3 BLOG

MauroNewMedia Sponsor / PulseUX Blog and NYTECH UX Design Series 2013-2014

In case you missed our major blog posts from 2013, here is a summary of links:

 

 

 

Popularity: 1% [?]

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Breaking Bad vs. Facebook: 10 things Walt’s meth lab and Zuck’s Facebook have in common

Some comparisons are simply too compelling to pass up, especially when they seem so unlikely, yet under the covers, turn out to be startling in their alignments. Such is the comparison between the creation and maintenance of Walter White’s successful meth lab business as depicted in the hit AMC Series “Breaking Bad” and the creation and maintenance of Mark Zuckerberg’s Facebook. It turns out that Walt and Zuck are, for the most part, on the same page. For those who take offense to such a comparison, think again.

Common Factor 1: Both business models are based on the concept of the ultimate HACK.

At the core of Breaking Bad is the story of how a hapless high school chemistry teacher with terminal cancer emerges as a meth lord by cooking his own special form of crystal meth – all in the interest of leaving money for his family when he is gone. Walter White achieves this objective with amazing dramatic effect by employing a mind-bending combination of creativity, terrorizing behavior and constantly morphing meth production and distribution techniques where the only thing that really matters is getting his meth on the street and cash in hand. This is a story about makeshift chemistry, not about real chemistry. Walt is exceedingly capable at this form of makeshift mayhem.

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Copyright AMC, All Rights Reserved

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Why Candy Crush Saga is So Successful and Popular But Will Never Be an Angry Birds: A Cognitive Tear Down of the User Experience (UX)

The Big Question  Why are certain computer-based games so compelling, while others fail entirely to draw us in? The answer to this persistent question, a question game designers struggle to grasp every day, is complex, but also on a certain level surprisingly straightforward. I have written and spoken on this topic at conferences and explored this question in a long-form blog post based on a cognitive tear down of the astoundingly successful game Angry Birds. Over 2 million readers have viewed that analysis. Continue Reading…

Popularity: 5% [?]

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User-Centered Design in the New World of Complex Design Problems

Click the image below to view a recent article by Charles Mauro entitled “User-Centered Design in the New World of Complex Design Problems,” published in the Winter 2012 edition of Innovation.  The article focuses on the ways that user-centered design has changed and continues to change in the context of our increasingly connected digital world, highlighting particular trends that have an effect on this shift.

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User Interface Design and UX Design: 50 Important Research Papers Covering Peer-Reviewed and Informal Studies

Important peer-reviewed and informally published recent research on user interface design and user experience (UX) design.

For the benefit of clients and colleagues we have culled a list of approximately 50 curated recent research publications dealing with user interface design, UX design and e-commerce optimization.

In our opinion these publications represent some of the best formal research thinking on UI and UX design. These papers are also among the most widely downloaded and cited formal research on UI / UX design. We have referenced many of these studies in our work at MauroNewMedia.

Continue Reading…

Popularity: 5% [?]

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Goodbye to one of mankind’s greatest innovations

   http://360vr.com/2011/06/22-discovery-flight-deck-opf_6236/index.html

MauroNewMedia Sponsor
PulseUX Blog / NYTECH UX Design Series 2013 / IDSA Design Protection Section

Popularity: 1% [?]

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Apple v. Samsung: Impact and Implications for Product Design, User Interface Design (UX), Software Development and the Future of High-Technology Consumer Products

Background: The following long-form post is based, in part, on the seminar sponsored by the New York Technology Council / UX Design Track titled: “Apple vs. Samsung: What the case means to software development and UX design2 . The session was held in New York on October 23, 2012. The session featured presentations by Christopher V. Carani Esq.3 , Robert S. Katz Esq.4 and Charles L. Mauro CHFP5 . The seminar was created and moderated by Charles L. Mauro.

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Measuring Your User Experience (UX): 12 methods for ensuring user acceptance and business success

Data and More Data

Everywhere we turn in the development of technology-based business models the world is focusing on data. Big Data, Structured Data, Unstructured Data, Fast data, Slow data, even Data about Data. This transformation to a research and data-driven decision-making process started with web analytics and has now migrated to the design and development of all manner of user experiences for high-technology products and services. Continue Reading…

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