Founders

Charles Mauro

Charles L Mauro CHFP I Founder and President

I am president and CEO of MauroNewMedia (MNM), a New York-based consulting firm, founded in 1975, offering services in usability science, formal user-centered product design, and high performance user interface design. I have a BS in Industrial Design from Los Angeles Art Center Collage of Design and a masters degree in ergonomics and biomechanics from New York University (NYU). Before forming MNM I worked directly with product design pioneers Henry Dreyfus and Raymond Loewy. I was directly responsible for research and development of mission-critical user interfaces, including design of primary trading systems used on the floor of the New York Stock Exchange. My experience spans more than 40 years and includes consumer, commercial, military, and aerospace applications. I have received the Alexander C. Williams Award from the Human Factors and Ergonomics Society and citations from NASA and the Association of Computing Machinery. I served on several national and international panels and have chaired two ANSI standards committees. I served on the Presidential Design Awards Program for the NEA and was a founding member of the Human Factors Society Special Interest Group on Consumer Products. I have consulted with many leading corporations on strategic issues of screen-based UX optimization, product design, usability science, Intellectual property, and fixed to virtual migration of products and services. I have served as an expert in over 75 major IP cases covering design patents, trade dress, copyright, utility patents related to GUI & product design. I hold numerous U.S. and international patents. I have been quoted in Fortune, Business Week, the Wall Street Journal, Science. I speak at national and international conferences on UX optimization, usability science, user interface design and IP related matters. I lecture at leading graduate programs including MIT Sloan School, Stanford University, UPenn and others. I have been a frequent speaker at USPTO Design Day.

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Andrea Mauro

Andrea Peterson Mauro I Senior Vice President Brand Management

Andrea Mauro joined the firm in 1985 as Director of Visual Interface Design and Interactive Brand Development. She holds an undergraduate degree in experimental psychology from Skidmore College and an MFA in graphic design from Yale University. Prior to joining MauroNewMedia, she was founder and principal of her own corporate communications firm in New York. Over the course of her career, she has worked extensively with Fortune 500 clients on issues of visual brand development, corporate communications, retail store design, e-commerce strategy and interactive brand development. She has received numerous awards and citations from the New York Art Directors Club and other leading professional societies. At Yale, she received the Wallace Cheney award for outstanding artistic composition. She has also undertaken extensive studies in music theory and composition at the Julliard School in New York and manages our multimedia sound/music integration efforts.