Do Your Customers See Complexity or Simplicity?
Founded in 1975 we have more years of professional experience in formal usability testing than any other U.S. consulting firm. Our success is driven by one fact: Understanding complexity is not simple. We have conducted usability testing sessions with thousands of customers in a wide range of industry sectors. These research programs have been undertaken for many world-class corporations and leading start-ups.
Whether your customers experience complexity or simplicity is not a matter of opinion but can only be determined through the application of formal, industry proven research methods combined with professional project management. Clients are routinely surprised by the disparity between assumed customer behaviors and actual behaviors flowing from our professionally executed research programs. These differences advance businesses, promote careers, and change industries.
We are well known for going beyond traditional usability testing to expand your understanding of customer engagement, a capability that helps you understand the relationship between user experience design and core business variables including customer acquisition, retention and migration. We have partnered with the world's largest traditional research agencies in programs that address the rapidly changing definition of customer engagement across new media platforms.
Because we are also deeply involved in professional user experience design we know how to design and execute studies that produce focused, actionable findings on tactical and strategic levels. Clients tell us that we are especially adept at working with product development teams, market research executives, and strategic planning groups. We are comfortable reporting to and working with all levels of corporate management. Click here to see what our clients say about us.
